What I stand for
I believe I was put on this planet to help people be happy, feel good about themselves and live life to the full. Health and fitness has proven to be the most impactful way for me to do that.
What I’ve found is that movement just makes people feel better. People who are fit and love movement are, generally, pretty happy people.
The problem is a lot of people are too scared to do it or turned off by a narrow image of what fitness is and that’s such a shame because fitness gives you the capability, the mental focus and the energy to get out there and make the most of your life. It can also give you the community and sense of belonging that seems to be disappearing from our society.
I'm all about making fitness fun, exciting and interesting. I want to draw people in and create strong communities around fitness where people feel loved, connected and like they belong. I want to reframe health and fitness from something you ‘should’ do, to something you ‘want’ to do. I really believe that learning to love health and fitness is the best way to create lasting change.
To me, fitness is not about chasing the perfect body, counting calories or obsessing about exercise to reach a goal – unless you’re a pro athlete of course. I don’t workout for hours every day or restrict my diet. It’s about learning what the right choices for you are and why. It’s about being consistent (most of the time!) and resting when you need to. It’s about exercising because it makes you feel happy, strong and alive.
Why I got into fitness
I know what it feels like to struggle with confidence and health issues. I originally got into fitness when I was 12 because I was really shy and was getting bullied, so training every day with my dad over the summer holidays to become a sporty kid and coming back to win the athletics carnival the following year completely changed my life.
Later, when I was in my early 20’s, I got chronic hypertension, which means my blood pressure was more than double safe levels. Doctors had no idea what caused it but told me I’d be on medication for the rest of my life which would harm my liver and make it difficult to have kids. It also gave me terrible skin and destroyed my confidence. That wasn’t good enough for me so I decided to take control like I did when I was 12 and started researching how I might be able to improve things through the right kind of fitness and nutrition.
Within a few years of working closely with a number of specialists, to the complete surprise of all my doctors, I got off the blood pressure pills completely. This set me on a course to become a personal trainer because the more I learned, the more passionate I became about sharing that knowledge.
For Libby, what began as a life-changing diagnosis of malignant hypertension in her early 20s, turned into a life-long mission to inspire a new generation of happy, healthy, empowered and of course, active women. The newest trainer to hit our screens on Channel TEN’s “The Biggest Loser: Transformed” believes she was put on this planet to help people be happier, feel good about themselves and live life to the full by creating a healthy life culture they live and breathe.
This passion led her to found two fitness businesses - Australia wide fitness community BUF Girls, and athletic performance studio AGOGA. Libby is also co-founder of Chief Nutrition, a healthy snack bar company with brands Chief Bar and Beauty Food, and co-founder of Nurture Her, a wellness and business event for female entrepreneurs and senior leaders in partnership with AFL legend Paul Roos.
Libby is a published author and qualified journalist. She has worked in TV, newspapers and magazines. She writes extensively for various publications in both print and online, including her own weekly blogs via her businesses.
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